Divisions in the teaching of rhetoric were interesting to me in that it started with one small freshman English course and later also expanded into speech in the US while meanwhile in Europe rhetoric was no more than a secondary level schooling course requirement.
In this reading I found it a little hard to follow when they were describing semantics and semiotics, what they were, what their differences were, and what was the same. I'm still not clear on what either apply to fully, but partly that could be because both of the two were described in the same section and the words start with the same letter which makes it easy to confuse the two.
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