It is sort of amazing to me that all five of the cannons of rhetoric, delivery, memory, style, arrangement, invention, which were used by ancient rhetoricians still apply in some way today.
One thing that was particularly interesting about this reading was the change in connotation of the word hypocrisy from then to now. This was additionally interesting because words with change in meaning over time have been appearing throughout this book.
Also interesting was the differences in voice based on oral or written delivery. Especially when talking about written delivery and the many different ways in which punctuation marks can be used. It is actually somewhat amazing how completely different a sentence can be based on the usage of lack-there-of of a simple punctuation mark; it may be tiny but it is important!
Of course grammar and visual layout greatly affect rhetoric in the modern era as well. Both of these are quite self explanatory however. Visual rhetoric, I think, may be something people think about less, especially when writing a paper, but the layout of a page can easily make something appear more or less cluttered, etc. Organization is important.
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